IMPRIX is a modern textile printing brand designed to stand out with a bold, urban, and versatile identity. This project involved creating a visual system that reflects movement, expression, and a strong graphic presence.
The main logo features a custom experimental type design that combines fluid, ink-like curves with structured forms. A distinctive symbol was also developed for flexible use in compact applications or as a decorative brand element.
The visual identity includes:
A high-contrast color palette: black, white, and a vibrant green (#39ad66) that conveys freshness and creativity.
The Poppins type family, chosen for its clean, contemporary look and strong legibility.
Realistic product applications on tote bags and oversized t-shirts, showcased through high-quality mockups.
