Ryūkō is an Argentinian brand of handbags and backpacks that celebrates constant transformation. Inspired by the philosophy of change as a virtue, the brand embraces a minimalist and elegant aesthetic, guided by a clear manifesto: Nothing is eternal. Everything flows.
The goal was to build a visual identity that communicates both the sophistication of the product and the conceptual depth of the brand. Ryūkō needed to position itself as a contemporary benchmark in the accessories market, conveying timeless design and a conscious message.
The solution
We crafted an identity that merges a custom serif logotype with a sober and versatile graphic system. The icon — a wavy tilde — symbolizes the fluid nature of trends and the ever-changing essence of fashion.
We developed a full brand experience across various touchpoints:
Logo and symbol design
Visual system (typography, color palette, photographic direction)
Packaging: minimalist boxes with manifesto quotes
Shopping bags with clean, refined style
Exterior and interior signage
Art direction for product photography
