ROJO is a creative agency born to disrupt the conventional. With a strong and unapologetic visual language, its identity reflects boldness, personality, and strategic edge. For this project, I developed a complete branding system rooted in contrast and clarity. The logotype is based on a geometric sans-serif structure, paired with an assertive color palette where red takes the lead, representing energy, confidence, and passion for ideas that stand out.
🔴 What moves us? Energy. Action. Passion. We believe every brand has a unique spark. We bring it to life.
The visual language also includes:
A custom icon that functions as a brand stamp.
Dynamic layouts for social media and presentations.
Typography pairings that convey structure and innovation.
Mockups applied across key brand touchpoints: signage, apparel, digital, and print.
The result is a brand with a strong voice, prepared to position itself competitively in the creative industry, and communicate with power, clarity, and attitude.
